• for_founders
  • you sell · we build
  • discover · build · partner
  • a few founders at a time

You sell. We build, run and improve your product

BoughtSpot is the small product team behind founders who’d rather spend their time with customers than with code. We design and build your product, keep it running, and send you a clear update every month.

Book a founder call How it works

next opening · Nov 2026 We work with a limited number of founders at a time.

the_short_version

BoughtSpot is a brand and product studio in Accra, Ghana, that acts as the product team for early-stage founders. We work in three phases: a paid discovery to scope the product, a fixed-price build, and a monthly partnership where we house, maintain and improve it. You own everything from day one: the IP, the code, and the brand.

01 · sound_familiar

Sound familiar?

  • You know your market and your customers, but not how to build software.
  • You’ve tried a freelancer and spent more time managing them than selling.
  • You have an app that works, mostly, but nobody is looking after it.
  • You were quoted for a full in-house team and the numbers don’t work yet.
  • Investors keep asking about your tech and you don’t have a confident answer.

If that’s you, we can help_

02 · what_you_get

What you get

  1. 01

    A team, not a vendor.

    Two principals who design, build and run your product, and who know it as well as you do.

  2. 02

    Brand and product together.

    Your identity, website and app, built by the same people so they look and work well as one.

  3. 03

    A product that keeps running.

    Software delivery, monitoring, security updates and bug fixes, all handled.

  4. 04

    Steady progress.

    A set amount of build time every month for new features, agreed with you in advance.

  5. 05

    A monthly update.

    What shipped, what's next, and product performance, written for you, a board or investors.

  6. 06

    Straight answers.

    If a feature isn’t worth building, we’ll tell you before we bill you for it.

03 · how_it_works

Discover, build, partner

Three phases, each with a clear price before it starts. Everything runs on accounts in your name.

  1. 1. Discovery

    1 to 2 weeks, paid

    We dig into your business, customers and goals, then map the first version of your product: what it must do, what can wait, and how it will be built. You get a written product plan, screen sketches, a technical plan and a fixed quote. It’s yours to keep even if you don’t continue with us.

  2. 2. Build

    usually 4 to 6 weeks, fixed price

    We design and build your first version. You see working progress in a demo every week, and nothing ships without your sign-off. We launch it on accounts that belong to you.

  3. 3. Partner

    monthly, ongoing

    After launch, we run and improve the product on a monthly plan. You focus on sales; we keep the product healthy and moving.

already_have_a_product? We start with a paid code and product audit instead of discovery, then tell you honestly whether to fix, extend or rebuild.

04 · partner_plans

Partner plans

Every plan includes a named principal, a monthly written update and a shared channel for questions.

plan_01

Care

best_for
A live product that needs looking after
hosting · monitoring · backups
Included
security + dependency updates
Included
bug fixes
Included
new features each month
Small changes only
monthly update
Written
urgent issues
Next business day
investor + due-diligence support
—
Ask about Care

plan_02

Grow

best_for
A product that’s growing with its customers
hosting · monitoring · backups
Included
security + dependency updates
Included
bug fixes
Included
new features each month
4 build days
monthly update
Written + 20-min demo
urgent issues
Same business day
investor + due-diligence support
On request
Ask about Grow

plan_03

Scale

best_for
A product the business depends on daily
hosting · monitoring · backups
Included
security + dependency updates
Included
bug fixes
Included
new features each month
8 build days
monthly update
Written + demo + quarterly roadmap session
urgent issues
Within 4 hours, every day
investor + due-diligence support
Included
Ask about Scale

Prices are shared after a call. Hosting and third-party services are billed to you directly, at cost.

05 · your_monthly_update

One page, first working day of the month

It’s written to be forwarded. Many founders send it straight to their investors.

November update

your_product · sent 1 nov · from your principal

forward to investors →
shipped What went live, in plain language
WhatsApp sign-up is live. Invoices now show VAT lines.
next What we’re building this month, in priority order
1. Referral codes 2. Admin roles 3. Faster search
health Uptime, speed, errors and what we fixed first
99.98% uptime · pages load in 1.1s · 2 bugs fixed before anyone noticed
numbers The product metrics you care about
412 active users · sign-ups +18% · US$ 38k processed
watch_outs Risks, decisions we need, costs coming up
Decide the pricing page by 15 Nov. Hosting rises US$ 120/mo at 1,000 users.

sample figures, for illustration

06 · what_you_always_own

What you always own

  • Your code

    It lives in a repository in your name from day one.

  • Your accounts

    Hosting, domain, app store, email and Stripe payments are all registered to your business, with us as invited members.

  • Your data

    Customer data stays on your accounts, and we follow your data agreements.

  • Your brand

    All design files and brand assets are yours.

  • Your docs

    We keep a written guide to how your product works, so any future developer can pick it up.

If we ever part ways, you lose nothing but us_

07 · what_we_dont_do

What we don’t do

We’d rather be clear now than disappoint later.

  • We don’t sell for you.

    Sales and marketing remain yours. That’s the point.

  • We don’t raise money for you,

    though we’ll help you answer the technical questions investors ask.

  • We don’t take equity instead of fees.

    For founders with real traction, we’re open to a small equity stake alongside fees, never in place of them.

  • We don’t offer round-the-clock support

    except on the Scale plan.

  • We don’t take on more founders than we can serve well.

08 · compare

Studio, freelancer or your own team?

We’ll tell you honestly when we’re not the right fit.

FreelancerBoughtSpotIn-house team
best_for One clear, narrow taskBuilding and running the whole productWhen software is the core of a funded company
cost Lowest per hourFixed build + monthly planHighest: salaries, benefits, hiring time
brand · design · development Usually one of the threeAll threeDepends who you hire
if someone is unavailable Work stopsThe other principal steps in; everything is documentedCovered, if you’ve hired enough people
who manages the work YouWe doYou, or a CTO you hire
long-term upkeep Not guaranteedBuilt into the planYes

09 · when_youre_ready

When you’re ready to hire your own team

Our aim is a product you could run without us. When you’re ready to build an in-house team, we help you write the job descriptions, take part in technical interviews, and run a handover period with your new hires. The documentation is already written.

why_founders_work_with_us

  • Twelve years of client work

    with more than 70 brands since 2014.

  • 20+ years of combined domain expertise

    Between the two principals, we have extensive experience covering our respective domains, to serve you better.

  • AI in everything we make.

    We’ve used AI across design, content and development since 2024, so we move faster without cutting corners.

  • Built for founders anywhere.

    We’re on GMT and invoice in USD, GBP or EUR, and GHS.

10 · your_turn

Spend your time where it counts

Tell us what you’re building. In 30 minutes, we’ll tell you honestly whether we’re the right team, and what the first step would look like.

Chat on WhatsApp

book_a_founder_call

Where is the product today?

11 · founders_faq

Founders FAQ

How much does it cost?

Discovery is a fixed fee. After discovery, you get a fixed price for the build, so there are no surprises. Partner plans are a fixed monthly fee. We share prices on a call because every product is different. Hosting and third-party services are billed to you at cost.

How long does it take to build the first version?

Most first versions take 4 to 6 weeks after discovery. Simple products can be faster. We agree on a timeline before the build starts.

Who owns the code and the product?

You do, from day one. The code, accounts, data, designs and documentation all belong to your business.

Will you sign an NDA?

Yes, before we discuss anything sensitive.

What do you need from me?

One decision-maker, a 30-minute check-in each week during the build, quick feedback on demos, and access to a few customers we can learn from.

How will I know what’s happening?

During the build, you see a working demo every week. After launch, you get a written update on the first working day of every month, plus a shared channel for questions anytime.

What if I want to change something mid-build?

That’s normal. Small changes fit within the plan. Bigger ones get a written estimate, and you decide whether to add them now, swap them for something else, or save them for later.

You’re a small team. What if one of you is unavailable?

Every product is known by both principals, and everything is documented, so work carries on. We also limit how many founders we work with, so we’re never stretched thin.

What happens if something breaks at night or on a weekend?

It depends on your plan. Care covers the next business day, Grow the same business day, and Scale responds within 4 hours, every day. Monitoring alerts us to most problems before your customers notice.

Can I cancel?

Yes. Partner plans have a three-month minimum, then run month to month with 30 days’ notice. When you leave, we hand over everything and walk your next team through the product.

Do you take equity?

We work for fees. For founders with real traction, we’re open to a small equity stake alongside fees, but never instead of them.

Can you take over a product another developer, agency or AI tool built?

Yes. We start with a paid audit of the code and product, then tell you honestly whether to fix, extend or rebuild. Products built quickly with AI tools often need security and stability work before they can grow.

Can you work alongside my existing developer?

Yes. We can lead the product and design work while your developer builds, or the other way round.

What technology do you use?

Modern, widely used tools, such as SvelteKit, React, Typescript, Rails, Vue, NextJS on reliable cloud hosting. We choose tools that other developers know, so you’re never locked in to us.

Can you add AI features?

App-solutely! We build AI assistants, WhatsApp agents, document processing and automation.

How do my customers pay?

We integrate any payment provider you are familiar with. Stripe might be the more popular one. In Ghana, Inttegro is great at handilng mobile money payments across all networks.

Can you help with investors?

We don’t raise money, but we prepare what investors ask about: a clear technical overview, product demos and answers for technical due diligence. This is included on the Scale plan.

Do you help with branding too?

Yes. We can create your name, identity and website alongside the product, so everything looks and works as one.

I’m not in Ghana. Can we still work together?

Even more so! We’re on GMT, have always worked remotely with founders abroad, and invoice in USD, GBP or EUR.

Do you guarantee my startup will succeed?

No one honestly can. We guarantee a well-built product, clear communication and straight advice, including telling you when something isn’t worth building.